Dez Perez is Running the Industry

Globally, the music and entertainment industry is estimated to be worth a whopping $17 billion a year and while it is an industry that is mostly controlled by males, there are a few female counterparts that have consistently made a serious impact on the trajectory of the culture. Standing firmly at the helm of this movement is Desiree “Dez” Perez, the Chief Operating Officer of Roc Nation, and close friend of Shawn “Jay-Z” Carter. According to the annual Women In Music List released by Billboard, in 2017, Desiree Perez was considered to be one of the most powerful and influential women in the entire industry. This credible list includes some of the most important tastemakers, deal makers, and brand ambassadors across the world. When people mention Desiree Perez, it is amongst some of the most powerful names in the music industry, and as one of the most prominent female executives of the last twenty years, she has been directly responsible for guiding the careers of some of the most popular artists of pop culture.

Known as one of the most fierce negotiators of the music industry, she is also hands-on in the careers of many of Roc Nations superstars, including Shakira, Fat Joe, Rita Ora, J. Cole, and NO ID. As Chief Operating Officer of Roc Nation, Desiree Perez directly oversees her artists’ ventures on areas regarding touring, merchandising, and other lucrative deals. As a part of the Roc Nation team since 2009, as well as a close friend of Jay-Z’s for the better part of the last twenty years, her name has now become synonymous with the development of Mr. Carter’s career, as well as the expansion of the brand to new avenues. Dez Perez was recently involved with a $25 million deal between Samsung and Rihanna involving her Anti tour, further building her brand and bankability.

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