On a beautiful afternoon, Kate Hudson walks into a Beverly Hills Hotel where she walked the red carpet. At the party, there are the typical celebrities, the regular reporters and even the usual people who hang around when there is a Hollywood activity going on. They are not there because this red carpet is for a major award show or a screening of a particular movie but instead for the launch for the Fabletics line that combined two A list actresses, Demi Lovato and Kate Hudson.
Fabletics clothing is sought after because of the hot style and patterns that are used to create the yoga and active wear. Not only this, but shoppers love what the brand actually stands for. It is giving women the power they need to feel empowered and to help all who wear the brand to feel inclusive. For shoppers who choose to use the Fabletics brand, they love the fact that it does not exclude anyone from the line of clothes. Anyone of any shape and size is sure to be comfortable in the brand. Not only that, but all ages are able to choose a style of workout wear. This is why women feel empowered the moment they try the clothes on.
Since it was released on the market in 2013, Fabletics has showered shoppers with the desire of fashion friendly workout wear that they had been lacking for many years. The company that started out as simply helping others to have access to the comfortable workout wear that they have needed, has since in turn made themselves into a business worth $250 million dollars.
When it came to finding the right person to be the one to help sell the brand, they knew someone that could be seen as the promoter and be respected and trusted, Kate Hudson came to mind.
Fabletics is in direct competition to Amazon as they both use a reverse showroom technique to offer customers their products. The one business that could compete with Amazon and actually out perform them is Fabletics. They offer unlimited choices in various styles and patterns as well as a monthly membership plan which will send you an array of products each month. If you want stylish workout wear but for a cheaper cost than most other brands, you will want to look into the various options by Fabletics.
Be sure to check out the Lifestyle Quiz to help you determine your first option for your VIP membership.
One of the common discussions that occur is about the fashion of women and why they dress. This is often triggered by situations where women are made uncomfortable by stares from the opposite sex. Often times, there is a statement that is made about the reason that women dress in certain ways. One of the common statements is that women dress to impress other women or compete with other women. Another common reason that is given is that women dress for themselves. The truth is that women dress up for many different reasons. There is no one reason that is going to cover all women. Kate Hudson herself has her own reasons for dressing up.
Fortunately, there are clothing stores that deal with a multitude of reasons behind dressing up. Fabletics is one of the stores that deal with the many different reasons that women dress up. For one thing, the brand has taken one type of clothing and has expanded it into many different styles. The athletic clothing section has been expanded to include many different types and fits so that women could perform a lot better with their exercise. They would also be able to feel a lot better about themselves because of the clothes they have before them.
Fabletics has a tendency towards allowing customers to customize their selection so that they will be able to dress for their purpose. There is no one that could say why a woman should dress up. She can decide whether she wants to dress to impress other people or to impress herself. However, the best thing she could do when shopping at Fabletics is to find clothes that she likes and buy them for the purpose of wearing them and enjoying them. Ideally, it is best to not worry about what other people think. For the most part, she is going to spend most of her time by herself.
One thing that women that shop with Fabletics is going to face is envy because of the type of fashion that she has. After all, women are encouraged to be very fashionable. Therefore, they are going to want to know about the store and the brand. Fortunately, Fabletics also wants to know about the customers. Therefore, a two way relationship is formed. This has a huge impact on not only the products that are created and sold, but also the type of services that are offered to the customers.
Have five minutes today for something fun? Head to Fabletics website and take their online Lifestyle Quiz to learn a bit more about your fashion fitness sense. Fabletics has created a fun Lifestyle Quiz that is essential to how its company operates. The quiz is comprised of just a few short questions such as where you like to work out (studio, outside, etc.), what you like to do (running, yoga, weights), what your fashion style is and, of course, sizing. Once you’ve completed this fun quiz, Fabletics algorithm creates a unique user profile for you. This means that you will receive a completely tailored experience unlike any other.
Fabletics members are treated to this unique experience each month when their outfit arrives right at their doorstep. This includes pieces of athletic wear tailored specifically to their style and fitness needs. This style of using a “reverse” showroom has helped Fabletics achieve the massive success it has seen today. The company has skyrocketed for a $250 million dollar company from a little startup in just a few years and continues to add new members to its 1 million + membership list every day. They serve people across the world.
This type of wonderful and unique experience is why people come back to Fabletics each month and it is because of the reverse showroom that this is made possible. Instead of going to a physical location and browsing through what can feel like an overwhelming amount of clothing and accessories, everything is delivered tailored to you. In fact, most customers go to stores and select a multitude of items only to find many sizes or styles don’t work and leave either empty handed or with a select few pieces. Even more people end up buying the same piece or something similar online.
Kate Hudson believes wholeheartedly in this model. She understands the power of using customer data and digital marketing to delight their customers. In fact, she checks weekly sales numbers and knows exactly which pieces are doing the best, which are doing well and which just aren’t resonating with Fabletics members. She and her team use this data to predict future trends and pieces that will be liked.
As the face of Fabletics, Kate Hudson truly believes in the company and making sure women can find athletic wear that not only fits and is of good quality, but that makes them feel fun and pretty while they work out.