Eli Gershkovitch’s Journey to Craft Beer Success

Beer is a staple of Canada. With over $9 billion in annual sales, it has helped weave the fabric of the nation’s culture. Since the 1980s, Canadians have been given more and more choices to satisfy their sud-seeking taste buds with the advent of craft beers. Although craft beer might seem to be a recent fad, it actually has a rich, albeit recent history in Canada. Since its origination to the country, many microbreweries have come and gone. However, one permanent fixture which has withstood this test of time is Eli Gershkovitch, founder, and CEO of Steamworks Craft Breweries (http://www.ottawacitizen.com/business/Steamworks+founder+Gershkovitch+echoed+firm+theme+Stanley+Steamer+from+vintage+automobile+collection/9952459/story.html).

 

The fate of microbreweries ultimately lies in the hands of its founders, constituted by their vision, knowledge, and passion. In the instance of Steamworks, it all began with Eli Gershkovitch’s visit to Europe in 1987 touring local brewing establishments. He was able to see that microbreweries could be more than just a local commodity. Rather he saw they had the potential of growing into international brands. Thus, Steamworks was established in 1995. Today, the once local brewery now sells its product not only in Canada but throughout the world in 14 US states, as well as five other countries.

Eli Gershkovitch has a vision that recognizes not only the prospective future of micro brewing but also the potential of a 100-year-old building in the town of Gastown. Holding a degree in law, Gershkovitch put his knowledge to good use. He utilized his expertise and experience with liquor laws to create and pass an unprecedented law which allowed Gastown to become the home of his now massive 754 seat pub and attraction for tourists and beer lovers.

 

The success of Steamworks Craft Breweries ultimately stems from Eli Gershkovitch and his passion and drive. He is a man who likes control. His fervor to achieve helped him to turn a trip to Europe into a franchise. Eli Gershkovitch created the ideal blueprint for a successful micro brewery and brought it to fruition. Today, both Gastown and beer lovers throughout the world are reaping the rewards of his efforts.