If there’s one thing that entrepreneur Joel Friant knows about it is habanero peppers. He developed a strong taste for these while he was a teenager and it grew into a lifelong love of spicing various dishes with the powdered version of them. The one thing he didn’t like, though, was that all of the products that were available that featured this spice contained a bunch of other spices plus sodium instead of giving people the full habanero pepper experience.
After his high school graduation, Joel Friant started his own company in the real estate industry. He had pretty good success so he decided to next open a restaurant. While working in his restaurant he decided that if no one else was going to release a great habanero pepper product then it was up to him. He established a professional relationship with some farmers in Latin America, where habanero peppers are grown, and they supplied him with ones that had been dried and ground to the perfect size right at the farm. He bottled this and sold it as the Habanero Shaker. He guaranteed customers it was 100% habanero peppers and it sold really well in the grocery stores he had partnered with.
Eventually Joel Friant, while satisfied with sales of this product, had to turn most of his attention to another one of his businesses which was pretty time consuming. However, six years ago he decided to re-launch his spice product as the Original Habanero Shaker. It can be found on eBay and Amazon and it gets really great reviews for both the flavor and the heat.
Because it is 100% pure habanero flakes, the Original Habanero Shaker is sugar-free, gluten-free, and a great way for even vegans to spice up their dishes. He chose a size of 1.5 ounces for the stylish bottle his product is sold in because Joel Friant says that is the perfect size. It’s not too big to carry around with you while at the same time the amount of habanero flakes is enough to last most people somewhere between six months to two years.
Follow Joel Friant on Instagram