On a beautiful afternoon, Kate Hudson walks into a Beverly Hills Hotel where she walked the red carpet. At the party, there are the typical celebrities, the regular reporters and even the usual people who hang around when there is a Hollywood activity going on. They are not there because this red carpet is for a major award show or a screening of a particular movie but instead for the launch for the Fabletics line that combined two A list actresses, Demi Lovato and Kate Hudson.
Fabletics clothing is sought after because of the hot style and patterns that are used to create the yoga and active wear. Not only this, but shoppers love what the brand actually stands for. It is giving women the power they need to feel empowered and to help all who wear the brand to feel inclusive. For shoppers who choose to use the Fabletics brand, they love the fact that it does not exclude anyone from the line of clothes. Anyone of any shape and size is sure to be comfortable in the brand. Not only that, but all ages are able to choose a style of workout wear. This is why women feel empowered the moment they try the clothes on.
Since it was released on the market in 2013, Fabletics has showered shoppers with the desire of fashion friendly workout wear that they had been lacking for many years. The company that started out as simply helping others to have access to the comfortable workout wear that they have needed, has since in turn made themselves into a business worth $250 million dollars.
When it came to finding the right person to be the one to help sell the brand, they knew someone that could be seen as the promoter and be respected and trusted, Kate Hudson came to mind.
Fabletics is in direct competition to Amazon as they both use a reverse showroom technique to offer customers their products. The one business that could compete with Amazon and actually out perform them is Fabletics. They offer unlimited choices in various styles and patterns as well as a monthly membership plan which will send you an array of products each month. If you want stylish workout wear but for a cheaper cost than most other brands, you will want to look into the various options by Fabletics.
Be sure to check out the Lifestyle Quiz to help you determine your first option for your VIP membership.
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