The Incredible User Experience of Fabletics

Have five minutes today for something fun? Head to Fabletics website and take their online Lifestyle Quiz to learn a bit more about your fashion fitness sense. Fabletics has created a fun Lifestyle Quiz that is essential to how its company operates. The quiz is comprised of just a few short questions such as where you like to work out (studio, outside, etc.), what you like to do (running, yoga, weights), what your fashion style is and, of course, sizing. Once you’ve completed this fun quiz, Fabletics algorithm creates a unique user profile for you. This means that you will receive a completely tailored experience unlike any other.

Fabletics members are treated to this unique experience each month when their outfit arrives right at their doorstep. This includes pieces of athletic wear tailored specifically to their style and fitness needs. This style of using a “reverse” showroom has helped Fabletics achieve the massive success it has seen today. The company has skyrocketed for a $250 million dollar company from a little startup in just a few years and continues to add new members to its 1 million + membership list every day. They serve people across the world.

This type of wonderful and unique experience is why people come back to Fabletics each month and it is because of the reverse showroom that this is made possible. Instead of going to a physical location and browsing through what can feel like an overwhelming amount of clothing and accessories, everything is delivered tailored to you. In fact, most customers go to stores and select a multitude of items only to find many sizes or styles don’t work and leave either empty handed or with a select few pieces. Even more people end up buying the same piece or something similar online.

Kate Hudson believes wholeheartedly in this model. She understands the power of using customer data and digital marketing to delight their customers. In fact, she checks weekly sales numbers and knows exactly which pieces are doing the best, which are doing well and which just aren’t resonating with Fabletics members. She and her team use this data to predict future trends and pieces that will be liked.

As the face of Fabletics, Kate Hudson truly believes in the company and making sure women can find athletic wear that not only fits and is of good quality, but that makes them feel fun and pretty while they work out.

Leave a Reply

Your email address will not be published. Required fields are marked *